I was going for lunch, after my coolhunting class, when I just saw this “sandía fashion”. It made me think in how the idea of fashion is changing (or has changed a lot on the last years). Nowadays, everything can be fashion, even an watermellow. Think about that!
Searching on the web I have discovered that it is fashion because it is black(!) and does not have seeds inside. To be fashion you need to be different?
This is the first fruit that I saw that has one brand, with a nice logo, a really good website and advertising campaings. To be a good fruit at these days, it has to have a brand?
